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You may recall a few weeks back that we introduced you to one of our newest staff members the BBQ-lovin’, Detroit’s Tigers fan (who is also a new Sales Consultant and borescope expert) J St. John. Well, this edition of “Meet the new staff members” is all about Meaghan Jameson, the RF System Lab Marketing Coordinator.

Meaghan joined RF System Lab in 2014 as the Marketing Coordinator. Meaghan handles all the arrangements for RF’s 30+ industry tradeshows each year, in addition to writing industry articles and blog content and assisting with digital marketing. Prior to joining RF, she worked as an Event Manager for a local event planning company and recently spearheaded a road trip around the country committing Random Acts of Kindness. Meaghan graduated from the University of Florida, where she obtained a degree in Recreation and Event Management. She enjoys blogging, running, traveling, yoga, and being outdoors whenever possible.

Meaghan provided us with answers to some of our “get to know you better” questions:

Q1: What are you looking forward to about working at RF System Lab

A1: At my last position, the marketing that I handled was primarily B2C, where all marketing efforts at RF System Lab are B2B – it is a nice change and allows me to experience a new way to create and promote content. I’m also excited to work at an industrial company with a product that the entire staff really believes in and is passionate about…it makes for an extremely positive and supportive environment.


Q2: What is your favorite place to eat in Northern Michigan?

A2: A better question is what Northern Michigan restaurant don’t I enjoy eating at? They’re all amazing! I’d have to say that one of my favorite places to grab a bite to eat is probably from one of the food trucks at The Little Fleet… I think Pigs Eatin’ Ribs’ Beef Brisket sandwich and Roaming Harvest’s whitefish tacos are probably tied.


Q3: Any hobbies? How do you spend your spare time?

A3: I love being outdoors – biking, rollerblading, hiking, running… I’m actually training for my third half marathon! In addition, I dabble in some musical theater, read on my front porch whenever possible, and enjoying cooking up new creations.


Q4: What is your favorite VJ-Advance (VJ-ADV) video borescope feature?

A4: I try not to play favorites, but I’d have to say my favorite feature is the joystick controlled articulation. It makes controlling the VJ-Advance video borescope remarkably easy and only requires one hand!


Q5: What’s a random fact about you?

A5: How about two facts? I cannot do a cartwheel, and I am on my way to becoming certified to teach hip hop dance-fitness classes.
Meaghan has been spreading the word about the groundbreaking VJ-Advance through social media, press releases and blogging. If you’re interested in learning more about the VJ-Advance video borescope, visit our website or give us a call at 231-943-1171!

The use of social platforms is imperative to a company’s brand awareness nowadays. Business to Business (B2B) marketing approaches, especially for industry specific companies, vary in the way that they utilize social sites, but those sites are still undeniably important to their online presence. One of the most important social networking sites that we at RF System Lab utilize is Twitter.

We have found twitter to be beneficial to our industry-specific B2B marketing efforts for a number of reasons.

Reason #1: #Hashtags (especially ones that are trade show related)
Hashtags are a simple, yet effective, way to connect with other Twitter users who are sharing tweets that are similar to yours. For example, if I was looking to connect with other users who were discussing Aviation, I could format my tweet as such:

Aviation Tweet from RF System Lab

When you click on “#aviation”, you will be linked with a plethora of other users who are chatting about aviation as well, allowing you to easily connect where necessary.

One of the best uses of hashtags for industry specific companies is unique trade show hashtags, which most shows and conferences now utilize. When you are onsite at tradeshows, or simply looking to connect with others attending, utilizing the hashtag specified by that show is a great way to do so.” For instance:

Aviation Tweet from RF System Lab

Now attendees following the show hashtag will be able to find your booth, as well as converse with you.

A final note on hashtags from socialmediatoday.com: “It is recommended that you only use hashtags for 1-3 words per tweet. I suggest only using it for 1-2 words, if at all possible. You don’t want to flood your tweets with hashed words that make your brand or company look like spam. You want your tweets to be simple and filled with content to direct the user back to your website or link that you are promoting.”

Reason #2: A majority of companies, especially airlines, have an active twitter account. What does that mean? That you are able to strike up a conversation (albeit an appropriate one) with influential industry professionals.

This also means that you can connect with past and potential customers through “favorites”, “retweets” and by simply replying to their tweets. One thing to note is to not over-do it or you may become noticed for the wrong reasons.

The rule of thumb that we follow is to stay engaged, reply, favorite and retweet when appropriate, and keep your eye out for “buying signals”…which brings me to reason #3.

Reason #3: Twitter can help you to find “buying signals” that may not be as obvious in other platforms. Buying signals are when someone has a need that your product can fulfill.

@GenericAirline tweets: “Anyone have a highly effective, yet reasonably priced solution to non-destructive testing?”

That would be a tweet where we at RF System Lab could reply with a link to our borescope demo offer, or a link to a blog post containing reasons why a borescope purchase is a “need to have.” Buying signals may not always be that obvious, but if you ease into the conversation with a solution that isn’t extremely aggressive (think: here are some tips instead of “here is my product, buy it.”), you’ll be on the right track to generating leads in no time.

Reason #4: Twitter is the perfect place to share industry news.

We share numerous pieces of industry news daily to show that we have an interest in the industries we serve and to make sure that we, and our followers, stay current on what is happening in the aviation, power gen, oil & gas, and manufacturing industries.

Reason #5: It’s a quick way to do a little self-promotion.

A good social media rule of thumb is “80/20” – 80% of your posts should be about others and 20% should be self-promotional. As long as you’re sticking to that rule, there is no reason that you shouldn’t be able to self-promote 20% of the time.

Here’s an example of how RF System Lab promotion:

Promoted Tweet from RF System Lab

There are many other reasons that Twitter is important to Industrial B2B companies, but those are definitely our top five. If you’d like to find out more information about RF System Lab, you can visit our website here. Want to follow us on twitter? Do so by visiting the RF System Lab twitter page here.